A couple of weeks ago Verbal Vigilante Music attended the Northern Edge Music Masterclass at the Future Works in Manchester. A select number of music businesses, mainly consisting of Record Labels were invited to take part in the day long event.
It was a schedule packed full of Industry speakers dissecting and analysing their own marketing campaigns for artists ranging from the Pigeon Detectives to random Dub-Step acts, who’s names at present escape me!
Organised by AIM, it was an invaluable insight into the strategies that are not only emerging but being implemented by some of the more discerning and forward thinking Production Companies and Record Labels.
The highlight for Verbal Vigilante Music was the talk given by Andrew Dubber, the author of New Music Strategies. His comparatively short speech was a summation of his thesis on how to utilise online technologies for reaching your audience, building a relationship and ultimately selling to them.
His take on how to approach and use the technological tool, that is the internet, has influenced us and after reading his free E-book “20 Things You Must Know About Music Online” you are left thinking “Why didn’t I think of that!?”. It’s succinct and just makes sense!
Check out his sight, download the E-book, Sign up to the RRS feed and learn.
New Music Strategies - The Online Music Bible? We think so!
